Clear local positioning
Southern Indiana custom cabinetry for homes, offices, and shops, with Montgomery called out on the homepage.
Case Studies Home Services
Abe Wagler Custom Cabinets
Montgomery, Indiana · Southern Indiana
From word of mouth only to a full custom cabinetry website in two weeks, with estimate requests and ongoing maintenance.
Client
A family cabinet shop that needed to be findable.
- Location
- Montgomery, Indiana
- Region
- Southern Indiana
- Business
- Family-owned custom cabinetry since 2006
- Live site
- awaglercabinets.com
Challenge
Strong reputation offline. Invisible online.
Before Frances Tech, Abe Wagler Custom Cabinets had nothing online at all. The shop grew through word of mouth, but customers searching for custom cabinets in Southern Indiana could not find them.
They came to Frances Tech by referral and needed a real website that looked established, showed project proof, and made it easy to request a free estimate or call the shop.
Solution
We built the whole online presence.
Frances Tech designed and launched the complete website at awaglercabinets.com. Abe provided photos and basic business information. We handled the rest, including domain registration.
Proof of craftsmanship
Recent kitchen, bath, and built-in projects so visitors can see the work before they call.
Easy next step
Free estimate requests and prominent phone contact so homeowners and contractors can reach the shop quickly.
Trust and process
Family-owned story, quality and craftsmanship messaging, and a six-step path from first contact to install.
- Full custom website design and build
- Home, Services, Our Work, and Contact pages
- Free estimate request flows and clear calls to action
- Project gallery and process storytelling
- Domain registration
- Hosting setup
- Basic SEO foundations for local discovery
- Ongoing website maintenance
Timeline
September 13 to September 27, 2026.
About two weeks from kickoff to launch. Fast turnaround mattered for a shop that had never had a website.
-
Kickoff
Abe shared photos and basic business information. Frances Tech mapped the site structure and launch plan.
-
Build
We designed and built the full site, including services, project proof, estimate paths, and local business details.
-
Launch
We registered the domain and put the site live so the shop finally had a real online presence.
Services
What we delivered on this project.
Live site
Scroll through the finished website.
A short tour of the live site. Visit awaglercabinets.com
For similar businesses
If you grow by word of mouth, a website still matters.
Home service businesses can do great work for years and still be invisible in search. Abe Wagler Custom Cabinets now has a site that explains the craft, shows real projects, and gives Southern Indiana customers a clear way to request an estimate.
Next step
Want a site that helps customers request work?
Tell us about your business, or take the free assessment if you are still mapping priorities.